Discover Your Adventure

Campaign for California FFA Leadership Conference. Additional components not shown included apparel, business cards, padfolios and promotional products.

Discover Your Adventure
California FFA Campaign
The theme for the 83rd Annual California State FFA Leadership Conference was "Discover Your Adventure." The client (state officers and staff) wanted to use travel and a map to go with their theme. The FFA logo, shown here as a silhouette, became the compass. An old map was used as the background on the programs. The activity book, which was designed, sized and made to look like a passport, had a gold foil embossed cover, pages with passport-like elements and room for students to document their activities. Laser engraved pens with the theme were given to officers and students.
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